Mindful Brands that share your ethical values
Here at HealthPost, we’ve made a conscious decision to be mindful of nature, people, materials, and transparency. We live and breathe these values every day – and we partner with like-minded companies that take them to heart too. That’s why we created Mindful Brands, so you can shop brands that share your ethical values.
Mindful Brands that share your ethical values
Here at HealthPost, we’ve made a conscious decision to be mindful of nature, people, materials, and transparency. We live and breathe these values every day – and we partner with like-minded companies that take them to heart too. That’s why we created Mindful Brands, so you can shop brands that share your ethical values.
Mindful Brands that share your ethical values
Here at HealthPost, we’ve made a conscious decision to be mindful of nature, people, materials, and transparency. We live and breathe these values every day – and we partner with like-minded companies that take them to heart too. That’s why we created Mindful Brands, so you can shop brands that share your ethical values.
Meet our Mindful, kindful Brands
You’re in good company with these brands who are leading the way with our four Mindful Values: Socially Responsible, Transparent, Eco Packaging, Environmentally Sustainable.
Meet our Mindful, kindful Brands
You’re in good company with these brands who are leading the way with our four Mindful Values: Socially Responsible, Transparent, Eco Packaging, Environmentally Sustainable.
Socially Responsible
These brands put people at the heart of every decision.
Transparent
These brands share important information about their ethical supply chain.
Eco Packaging
Mindful about materials. These brands opt for planet-friendly packaging whenever possible.
Environmentally Sustainable
Good for nature. These eco brands are committed to doing what’s best for our planet.
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Socially Responsible
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Transparent
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Eco Packaging
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Environmentally Sustainable
Socially Responsible
These brands put people at the heart of every decision.
Transparent
These brands share important information about their ethical supply chain.
Eco Packaging
These brands opt for planet-friendly packaging whenever possible.
Environmentally Sustainable
These eco brands are committed to doing what’s best for our planet.
-
Socially Responsible
-
Transparent
-
Eco Packaging
-
Environmentally Sustainable
Socially Responsible
These brands put people at the heart of every decision.
Transparent
These brands share important information about their ethical supply chain.
Eco Packaging
Mindful about materials. These brands opt for planet-friendly packaging whenever possible.
Environmentally Sustainable
Good for nature. These eco brands are committed to doing what’s best for our planet.
“Ethical shopping doesn't need to be hard. Mindful Brands lets you make conscious choices in a fun and easy way.”
– Meryth,
Mindful Brands Committee Member
How mindful shopping works?
- We ask our brands the hard questions to understand their commitments to our Mindful Values.
- Our Mindful Committee holistically assess each brand, looking for evidence of their commitment to our Mindful Values. If they meet our strict criteria they’re awarded Mindful status.
- We regularly review our Mindful criteria and brands’ commitments to make sure they’re meeting your sustainable shopping needs.
- Look out for "Mindful Brands" when you're shopping to make a conscious choice.
How mindful shopping works?
- We ask our brands the hard questions to understand their commitments to our Mindful Values.
- Our Mindful Committee holistically assess each brand, looking for evidence of their commitment to our Mindful Values. If they meet our strict criteria they’re awarded Mindful status.
- We regularly review our Mindful criteria and brands’ commitments to make sure they’re meeting your sustainable shopping needs.
- Look out for "Mindful Brands" when you're shopping to make a conscious choice.
Mindful Brand Picks
“Consumers shouldn’t need a science degree to navigate greenwashing and find products made ethically. Being a Mindful Brand means that we mean what we say, that we make all our decisions with people and planet top of mind.”
- Ethique
Mindful Brand
“Consumers shouldn’t need a science degree to navigate greenwashing and find products made ethically. Being a Mindful Brand means that we mean what we say, that we make all our decisions with people and planet top of mind.”
- Ethique
Mindful Brand
Make ethical choices your every day with
our mindful guides and sustantainable living tips.
Sustainable living tips
5 ways to shop more mindfully
From shopping local to choosing B Corp brands, making mindful choices is easy with these tips you can start introducing today.
Does your product’s packaging measure up?
Let’s explore the materials that matter, what to look out for, and Mindful Brands leading the way.
Planet friendly brands picked for you
These 7 Mindful Brands opt for planet-friendly packaging. Get to know the choices they’ve made and challenges they’ve faced.
Choose local with these 10 best-loved Kiwi brands
Whether you’re looking to reduce your carbon footprint or want to give back to your community, these NZ owned brands make it easy.
10 B Corp brands you can feel good about backing
On a mission to redefine what success means in business, B Corp is on the rise and here to stay – and we couldn’t be more thrilled.
Sustainable living tips
5 ways to shop more mindfully
From shopping local to choosing B Corp brands, making mindful choices is easy with these tips you can start introducing today.
Does your product’s packaging measure up?
Let’s explore the materials that matter, what to look out for, and Mindful Brands leading the way.
Planet friendly brands picked for you
These 7 Mindful Brands opt for planet-friendly packaging. Get to know the choices they’ve made and challenges they’ve faced.
Choose local with these 10 best-loved Kiwi brands
Whether you’re looking to reduce your carbon footprint or want to give back to your community, these NZ owned brands make it easy.
10 B Corp brands you can feel good about backing
On a mission to redefine what success means in business, B Corp is on the rise and here to stay – and we couldn’t be more thrilled.
Make ethical choices your everyday with our
mindful guides and sustainable living tips.
Make ethical choices your everyday with our
mindful guides and sustainable living tips.
Want to learn more about Mindful Brands?
What are Mindful Brands?
Mindful Brands makes it easy for you to purchase with purpose from brands that share the same ethical values as you do.
Your sustainability journey is unique – so now it’s easier for you to shop by what’s important to you.
- Care about the environment? Shop Environmentally Sustainable brands.
- Mindful about the materials in the products you use? Choose our Eco Packaging brands.
- Want to know the people that made your products are well looked after? Look out for our Socially Responsible brands.
- Want to understand where your ingredients have come from? Shop our Transparent brands.
Ethical choices and ease of shopping don’t have to be exclusive. With Mindful Brands, you can back the brands that share your values – and discover new brands on their mindful journey too.
Why did you create Mindful Brands
As a responsible retailer and purpose-led company, we’re committed to leading the way in our industry to do what’s best for you, and nature too.
Our Mindful Values guide our decisions, holistically, to make sure we’re doing what’s best for people and planet. Every day we’re learning and improving along the way. We’re all about progress over perfection and see sustainability as a journey. We hope Mindful Brands inspires you to live a more sustainable life and that you learn something new along the way.
How are brands recognised as Mindful?
We’re big on brands that do business in a more mindful, kindful way, so you can make ethical choices every day.
Our Mindful Brands committee holistically assess new brands before they join our shelves to understand how they’re living and breathing our Mindful Values.
To be recognised as Mindful, Mindful Brands must score outstanding in one or more of our Mindful Values:
- Environmentally Sustainable: what are brands doing to look after the health of our planet?
- Eco Packaging: are brands mindful of their materials and what are they doing to reduce waste?
- Socially Responsible: how are brands caring for people and their community?
- Transparent: how open and honest is a brand’s supply chain and is it values-first?
Not every brand makes the grade straight away, so we work with them to support their sustainability journey.
How will I know if I’m shopping from a Mindful Brand?
If a product is Mindful, you’ll see “Mindful Brand” highlighted on its brand and product page.
Why isn’t all your range Mindful?
Before we stock any brand they must meet our value alignment standards – Aotearoa’s bar-raising ingredient, environmental, and ethical standards within the wellness industry.
While our Mindful Brands are those leading the way, sustainability is a journey and we work alongside all of our brands to support and positively guide their sustainability practices – no matter where they’re at. This is just the beginning of our Mindful Brands range - every week we’re welcoming new brands, and we will continue to support all of our brands on their sustainability journey however we can.
What if I want to shop products that are vegan, carbon neutral, made in NZ, or other values that matter most to me?
You’re unique and should be able to shop by what’s important to you. With Shop Your Way, you can shop 40+ filters that meet your dietary needs, lifestyle choices, and ethical values. You can shop by:
- Dietary needs (like Dairy Free and Nut Free)
- Environmental & social values (like B Corp and New Zealand Made)
- Ingredients (like GMO Free and 100% Wholefood Source)
- Quality standards & certifications (like Certified Organic and NATRUE Certified)
- Suitable for (like Pregnancy and Baby Friendly)
Want to learn more about Mindful Brands?
What are Mindful Brands?
Mindful Brands makes it easy for you to purchase with purpose from brands that share the same ethical values as you do.
Your sustainability journey is unique – so now it’s easier for you to shop by what’s important to you.
Care about the environment? Shop Environmentally Sustainable brands.
Mindful about the materials in the products you use? Choose our Eco Packaging brands.
Want to know the hands that have touched your products are well looked after? Look out for our Socially Responsible brands.
Want to understand where your ingredients have come from? Shop our Transparent brands.
Ethical choices and ease of shopping don’t have to be exclusive. With Mindful Brands, you can back the brands that share your values – and discover new brands on their mindful journey too.
Why did you create Mindful Brands
As a responsible retailer and purpose-led company, we’re committed to leading the way in our industry to do what’s best for you, and nature too.
Our Mindful Values guide our decisions, holistically, to make sure we’re doing what’s best for people and planet. Every day we’re learning and improving along the way. We’re all about progress over perfection and see sustainability as a journey. We hope Mindful Brands inspires you to live a more sustainable life and that you learn something new along the way.
How are brands recognised as Mindful?
We’re big on brands that do business in a more mindful, kindful way, so you can make ethical choices every day.
Our Mindful Brands committee holistically assess new brands before they join our shelves to understand how they’re living and breathing our Mindful Values.
To be recognised as Mindful, Mindful Brands must score outstanding in one or more of our Mindful Values:
- Environmentally Sustainable: what are brands doing to look after the health of our planet?
- Eco Packaging: are brands mindful of their materials and what are they doing to reduce waste?
- Socially Responsible: how are brands caring for people and their community?
- Transparent: how open and honest is a brand’s supply chain and is it values-first?
Not every brand makes the grade straight away, so we work with them to support their sustainability journey.
How will I know if I’m shopping from a Mindful Brand?
If a product is Mindful, you’ll see “Mindful Brand” highlighted on its brand and product page.
Why isn’t all your range Mindful?
Before we stock any brand they must meet our value alignment standards – Aotearoa’s bar-raising ingredient, environmental, and ethical standards within the wellness industry.
While our Mindful Brands are those leading the way, sustainability is a journey and we work alongside our all of our brands to support and positively guide their sustainability practices – no matter where they’re at. This is just the beginning of our Mindful Brands range - every week we’re welcoming new brands, and we will continue to support all of our brands on their sustainability journey however we can.
What if I want to shop products that are vegan, carbon neutral, made in NZ, or other values that matter most to me?
You’re unique and should be able to shop by what’s important to you. With Shop Your Way, you can shop 40+ filters that meet your dietary needs, lifestyle choices, and ethical values. You can shop by:
- Dietary needs (like Dairy Free and Nut Free)
- Environmental & social values (like B Corp and New Zealand Made)
- Ingredients (like GMO Free and 100% Wholefood Source)
- Quality standards & certifications (like Certified Organic and NATRUE Certified)
- Suitable for (like Pregnancy and Baby Friendly)
